Reach new customers before they even search.
Meta Ads put your business in front of people in the San Fernando Valley who match your ideal customer — even if they weren't looking for you yet. I build campaigns that turn scrollers into visitors, callers, and buyers.
Reach your customers where they scroll — every day.
The average person 45+ spends over an hour per day on Facebook and Instagram. Meta Ads let you target people by location, interests, and behavior — showing them your business while they scroll through their feed.
Perfect for building awareness, promoting offers, and staying top-of-mind in your neighborhood.
Sources: Meta, eMarketer 2024
Not every business needs Meta Ads — but when they fit, they're powerful.
Google Ads captures people who are already searching. Meta Ads (Facebook and Instagram) create demand — they introduce your business to people who didn't know they needed you yet. For local businesses in Encino, Glendale, Woodland Hills, and across the San Fernando Valley, Meta works best when:
- You have a visually appealing product or service (restaurants, retail, fitness, events)
- You want to build local awareness and stay top of mind
- Your budget can support two channels ($1,500+ in total monthly ad spend)
- You have strong creative (photos, videos) or are willing to invest in it
I usually recommend starting with Google Ads first and adding Meta once your budget supports both channels well. Spreading a small budget thin across two platforms rarely works.
Starting at $400 setup + from $800/month + your ad budget
Final pricing depends on your business scope, channels, and goals — we define it together on the call.
Setup (one-time, from $400):
- Campaign strategy designed around your business, audience, and goals
- Audience research and targeting setup
- Pixel installation and conversion tracking
- Initial ad creative (images, carousels, basic social ads)
- Ad copy in English and/or Spanish
Monthly management (from $800/month):
- Ongoing campaign optimization — audiences, placements, creative
- New ad creative as needed (static images, carousels, basic animations)
- A/B testing of creative, copy, and audiences
- Weekly monitoring
- Monthly performance report in plain English or Spanish
- Direct access to me — I'm your point of contact
Your ad budget (separate)
Your ad budget is paid directly to Meta with your own card — you control it and see exactly where it goes. My fee covers the work; Meta gets the ad spend.
Contract: Month-to-month, no long-term lock-in.
Standard ad creative (static images, carousels, basic social ads) is included in the monthly fee. For video production (YouTube ads, Reels, motion graphics) or advanced animation, I quote these per project since scope varies. We'll discuss what you need during our call.
68% of local searches happen on a phone.
Your customers aren't sitting at a desk. They're on the go, searching from their phone — often standing on the sidewalk deciding where to eat, who to call, or which shop to walk into.
Sources: Ranktracker 2025, Google
Local Search Traffic By Device
All Organic Search Traffic
Source: Ranktracker, Statcounter 2025
Should I start with Google or Meta?
For most local businesses, Google first. People searching for what you sell have the highest intent to buy. We add Meta once Google is performing well and your budget can support both (typically $1,500+ total monthly ad spend).
Do I need professional photos or videos?
Good creative helps, but you don't need a professional photoshoot to start. Authentic photos of your business, food, team, or products often outperform overly polished creative. I'll guide you on what works.
Can you run ads in Spanish?
Yes. I create campaigns in English, Spanish, or both — depending on your audience. The San Fernando Valley has a large bilingual community, and reaching them in their preferred language can make a real difference.
Ready to test Meta for your business?
Free 30-minute call. No pitch, no pressure.