I help your business perform like the big leagues.
Your business has survived years that closed many others. You already have steady regulars, an operation that works, and a brand people recognize. But are you capturing your full potential, or leaving money on the table every week?
I get it — because I'm an entrepreneur too.
From Lima to the San Fernando Valley
I started young, at 21, with my first business: a graphic design and photography agency in Lima, Peru. About a year later, I realized digital marketing was the future (and that I knew very little about life). So I shut that first business down, joined a digital agency, and decided to learn the craft properly.
A few months later, I was managing two of the biggest accounts in the agency — two major supermarket chains in Peru. Soon after, I was running the entire client services area. That's what happens when you find something that just clicks: creativity, strategy, numbers, and real business impact, all in one place.
Over time I specialized in performance marketing, and later co-founded my second agency. That's where I found the sweet spot between two of my biggest passions: building businesses and helping other businesses grow.
Today, after 15+ years in digital marketing and 12+ years as an entrepreneur, I'm in a new chapter: helping local businesses in the San Fernando Valley — from Encino and Sherman Oaks to Burbank, Glendale, Northridge, and beyond — grow with better strategy, stronger execution, and a clearer path to results.
Why local businesses? Because it's where I see the biggest gap between a great operation and bad marketing. The local businesses I deal with every week deserve better than what they're getting — and most of them know it.
I've done it before for clients across Latin America. Now I'm doing it here, in the place I now call home.
Three reasons local business owners work with me
You work with me. Directly.
I'm your point of contact, and I'm personally accountable for your results. No getting sold by a senior on the sales call and handed off to a junior on every call after. When you hire me, you get the operator-level attention your business deserves.
I think like an owner — because I am one.
I've co-founded companies, managed P&L, hired teams, and made payroll on slow Tuesdays. I treat your marketing budget the way you do. And I use modern tools — including AI — to deliver faster and smarter, not to sound impressive on a sales deck.
15+ years of real results.
I've driven growth for major brands across Latin America — retail, fitness, consumer goods, and more. The same testing discipline, performance focus, and ruthless attention to revenue that worked at scale are the principles I bring to your business today.
Brands I've grown with — inside agencies, as a strategic partner, and on in-house teams.
I've partnered with companies of all sizes in three ways: as part of the agency team executing the work, as a direct strategist and provider running their digital marketing, and as an in-house team member embedded in the business. Today, that same experience is yours — directly.
Trained, Not Self-Taught
UCLA Extension in the United States. Universidad de Lima and Pacifico Business School in Peru. ESIC Marketing & Business School in Spain. A rigorous academic foundation in communications, marketing and business, sharpened across three countries and applied to drive your growth — not to experiment on it.
Certifications
Real credentials I have earned and keep up to date — not for display, but because the platforms, tools, and best practices change constantly, and staying certified is how I make sure the strategies I bring you are grounded in what actually works today.
I work best with:
- +Business owners who want more customers — not just "more followers"
- +Owners ready to invest in a website that converts and paid ads that perform
- +Local businesses in the San Fernando Valley and surrounding areas who want a hands-on, accountable consultant
- +Owners who care about ROI, not vanity metrics — and want a partner, not a vendor
Probably not a fit:
- —If you only want someone to post on social media
- —If you're not ready to invest in growth
- —If you expect results overnight without a plan
- —If you want the cheapest option instead of the right one
Want to know how I can help your business grow?
Book a free 30-minute call. No pitch, no pressure — just a focused conversation about your business.